In 2019, mobile advertising spending worldwide amounted to 190 billion U.S. dollars and it is expected to surpass 280 billion dollars by 2022. Mobile advertising has been rapidly growing in the past couple of years ( included Html5 playable ads and mobile video ads), so that means that this market is very competitive. We know that when there’s competition, there is money involved for promoting your game.
How important is it to have a marketing strategy for game user acquisition?
A user acquisition strategy for mobile games entails generating installs. After you create the video game, you’ll need to consider how to attract players and how to get your game downloaded by as many players as possible. Cutting through the noise and getting people’s attention can be a challenge, and climbing through the app ranks or going viral is not something you can control or guarantee.
To attract consumers to download and interact with your mobile game you need to know exactly what players are looking for. That is why it is good to collaborate with specialists in game development in the field who have already successfully promoted video games and attracted tens of thousands of players. They already have the road map and things will be easier.
Marketing channels
User acquisition is an essential part of any app’s marketing strategy. It takes the right supply channels, targeting technology, and creatives to acquire high lifetime value users, which will bring you the ROI you want. Obtaining new users can be done via social advertising and mobile ad networks, like Facebook, Instagram, Google Ads, and Apple Search Ads. For example, among Facebook’s 2.3 billion users you can find players for any game. Actually, 74% of US high-paying mobile gamers discover new mobile games on the Facebook family of apps. With Facebook’s advanced targeting options and powerful audience-building features, your game players have never been closer.
Does COVID-19 affect the results of your game marketing?
Yes, but in a positive sense. This period is perfect for game user acquisition because a lot of people stay at home and dedicate a lot of their time to play video games.
Because of the COVID-19 crisis, many people are quarantined and need something to relieve stress. The number of video game players has increased a lot in the last month. So, it’s the perfect time to start promoting your game. And if you don’t know where to start, Starloop Studio specialists can create a marketing strategy that will bring you the best results.
Game user acquisition process- BEST RESULTS
With more than 9 years of experience and 100+ successful projects, our game user acquisition experts know how to plan, organize, and analyze your user acquisition. For best results, our process is optimized to include the contribution of dedicated UA specialists and drive user growth to maximize ROI.
Our expertise is to drive new players to your products on ad networks, social media platforms, and various other channels including streaming platforms. For example, one of the games we promoted between November 2019 and March 2020, had 82,864 app installs and 25,956,131 ads served.
Conclusion
We know that acquiring new players isn’t an easy feat for Full-Cycle Game developers, but it’s a critical one. Apparently 10% of the time is spent on mobile games, but games account for 74 percent of the revenue in the mobile industry.
For the best game user acquisition strategy, it’s good to turn to a specialist with experience in the field.
Starloop Studios is proud to be part of the Magic Media group, an international group specialising in entertainment and gaming industry services. Our wide range of offerings includes VFX, blockchain gaming, game art services, and more. Reach out today to avail of our expertise and A-Z services for your projects.
