About MundiGames

MundiGames is a gaming platform that has been around for more than a decade, combining traditional board games like Domino or Parcheesi, with Casino Games like Bingo, Slots, Poker or Blackjack.

In the platform, the users can create their own avatars, purchasing clothes and customizing physical attributes. And they can use those avatars to interact with other users of the platform.

Due to a very strong website, MundiGames moved to Facebook Games, then to smart phone, where it was launched in 2019, achieving great success.

Client:Tangelo Games
Genre:Casino, Gambling
Platform:Android
Technology:Custom Engine
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See MundiGames Onboard Screens

The Challenge

The goal when launching the games in Android and iOS was simple, replicate the success the Website has. Offer a cross-platform solution for all the casual game lovers out there and let them play on whatever device they feel more comfortable.

Solution

Through the database of users that we already had, and by using them as look-alike audiences or as direct targets of our User Acquisition campaigns, we managed to get +200k installs in the first month at a very low price.

The Results

33% Increase CTI

Through testing and optimization of the different elements in the App Stores, we managed to increase our Click to Install ratio to +33% within the first 6 months.

D1Ret

After focusing our resources in improving the First Time User Experience and removing some of the steps prior to the user making the first bet, our Day 1 Retention has grown.

-55% Decrease CPI

Only 2 months after starting our campaigns, we managed to decrease our CPI in a -55% through optimization of our User Acquisition Campaigns.

20% Increase CTR

One of the ways we managed to optimize our UA Campaigns and lower our CPIs was through the improvement of our creative assets. The increase in this ratio was more than 20%.

30% Increase in Daily Installs

The launch of our UA Campaigns made us increase our daily installs by more than 300%

Looking to scale up your app growth?

Contact us to start a campaign today.

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2020-07-16T07:56:28+02:00